- Z-line
- Very colorful - bringing attention and creating a happy mood
- Shows us a picture of the product so we'll know what to look for in the shop
- A rough rule of thirds (e.g. "Tide does all three")
- Comic strip style image in the bottom right-hand corner with two women ‘talking’ about the product using informal lexis - approaching the reader in a friendly way.
- Suspense is created through the enigma of “what women want” (Barthes’ Hermeneutic Code) and emphasized by the tensionbuilding use of multiple exclamation marks (Barthes’ Proairetic Code).
- Hyperbole and superlatives are used in order to make Tide look superior to other products and accentuate its washing power (e.g. "Miracle", "Worlds whitest wash")
- The use of bright red on some words highlights and attracts attention to their importance, making the reader feel somehow excited to try the product (e.g. "Cleanest", "Whitest", "Brightens").
- The use of the 2nd person pronoun "you" next to the word "women" shows who the advert is aimed to, catching the customers' attention, but also insinuating that it is a woman's job to buy it and use it.
- "Remember!" , used at the end of the advert indicates what the most important part of the advert was, reminding you why you should buy their washing powder
- The Semantic code - e.g. the hearts in between the woman and the washing powder box suggests love.
- The Symbolic code - creating a typology regarding women at that time : using Tide washing powder represents a better housewife.
Revlon nail polish advert (2013)
- Very powerful colors used in contrast - implying the power of the nail polish.
- “FLAUNT YOUR STRENGTH” - double meaning:
1. The strength of the women.
2. The long-lasting effect of the nail polish.
- Using Emma Stone as the face on the advert will influence people (fans of hers) to buy the nail polish.
- Emma is wearing a box glove with Revlon's logo on it (on one of the hands) - suggesting the strength of the nail polish and the fact that it lasts even if you practice.
- Her other hand is on the top of the glove (but not covering Revlon's logo) with her nails done - showing us that she is using one of the colors advertised and attracting us to buy it too.
- The pile of nail polishes - shows us that they've got a variety of attractive colors. In the front of the pile it's the color that Emma's wearing.
- The use of words “new” and “brilliant” makes the nail polish seem better than any other products and makes it stand out from the crowd.
- “With built-in base and top coat” - shows the different, special combination of this nail polish. Suggests that you won't have to spent more money on base or top coat.
- “in 24 brilliant shades” - there are even more colors than what they are showing us on the advert. Makes the people feel curious and interested about the rest.
- Rule of 3: “stronger, harder, knockout nails” - Mixes the adjectives suitable for describing a nail polish with words used in boxing (which is a though sport and connecting it to the box glove)
- “Pack a powerful punch of color” - alliteration makes it easier to remember for the people and sounds better. Also highlights the main properties of the nail polish and drags attention to them.
